Sell What You Don't Stock.

Put your distributors' catalogs next to your own products, on your website and your marketplaces. When an order comes in, the purchase order goes to the right distributor and tracking comes back to your customer.

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How It Works on ILLUMA

Built into the same system that runs your store, not bolted on.

Bring In Their Catalog

Load a distributor's products, prices and stock from a scheduled file feed, their API or a spreadsheet. Map their columns to yours once.

Choose What You Sell

New distributor items wait for your OK, so nothing goes live by surprise.

Sell It Everywhere

List distributor items on your website, and on Amazon and eBay when you choose to.

Your Shelf First

Ship from your own stock when you have it and from the distributor when you don't. You set it product by product.

Orders Go Out for You

Once we switch it on, each purchase order goes to the right distributor as soon as the order comes in, by email or EDI.

Tracking Comes Back

Your customer gets the tracking email, and Amazon and eBay are marked shipped. With an EDI distributor it happens on its own; otherwise you add tracking to the purchase order once and it flows from there.

No Surprises

Your Stock Stays Yours

A distributor's order never ties up your own shelf stock.

You Decide When Plans Change

If a distributor can't fill a line, you get an alert and choose what happens next: ship it yourself or source it elsewhere.

Priced From Distributor Cost

Set pricing rules on distributor cost, and Amazon repricing knows who is shipping each item.

Getting Started

1
STEP 1

Tell Us Who You Buy From

List the distributors you already work with.

2
STEP 2

We Connect Them

We set up each catalog feed and the way each distributor takes orders, by email or EDI.

3
STEP 3

Pick Your Products

Approve the items you want to sell and where to sell them.

4
STEP 4

Switch It On

Purchase orders start going out the moment orders come in.

Built by a Dealer's Ecommerce Team

We ran a parts dealer's ecommerce ourselves, drop shipping from national distributors included. Today more than 60,000 distributor items are loaded into dealer stores on ILLUMA and sold next to their own stock. An EJD drop-ship integration has been live on ILLUMA since September 2026.

Drop Shipping Questions

No. Many distributors take purchase orders by email, and ILLUMA sends those too. EDI adds automatic order confirmations and tracking for distributors that use it.
Drop-ship automation is on the Operator plan and up.
Yes. You choose which channels each distributor's stock counts on.
Their stock updates with every feed, and if they still can't fill a line you're alerted and decide what happens next.

Sell More Without Buying More Inventory.

Tell us which distributors you buy from, and we'll show you what drop shipping looks like in your store.

Book a Call