Pricing That Scales With You
Everything built in: sales tax, Google Shopping, SEO, channel sync, repricing, order recovery. One platform, one bill. No app-store nickel-and-diming.
Full Platform Plans
Brochure website, no store.
- CMS, pages & blog
- SEO + structured data
- Custom domain
- Forms & newsletter
- Unlimited team users
Everything you need to start selling online.
- Everything in Site
- Full store + Stripe checkout
- Google Shopping feed
- Interactive parts diagrams, fitment & supersession
- Automated sales tax + B2B exemption
- Abandoned-cart recovery
- In-store pickup (1 location)
- Shipping labels from the order page (ShipStation)
- Backorders and special-order parts
- QuickBooks Online sync
- 10k products · 1 location
- Replaces $230+/mo of Shopify apps
+ one marketplace. Self-managed.
- Everything in Store
- 1 marketplace (Amazon, eBay or Walmart)
- Basic Apex repricing (5,000 SKU)
- Multi-location, pickup at every store (3 locations)
- 5 custom flows
- 25k products
- Replaces ~$1,400/mo (M2E + Syncentric)
The full stack.
- Everything in Lean
- Amazon + eBay + Walmart + Google
- Apex repricer + buy-box (25,000 SKU)
- Full no-code flow builder
- Dropship automation
- Custom EDI mapping for each of your distributors
- Routing engine (auto ship-from)
- Your own help center
- 100k products · 5 locations
- Replaces ~$2,000/mo of tools
The complete ILLUMA COM platform.
- Everything in Operator
- All marketplaces, EDI and dropship automation
- Warehouse bins (zones, barcodes, bin-level stock)
- Advanced B2B + custom roles & permissions
- API + webhooks
- Repricing at 100k SKU
- 15 locations
- Priority support queue
- Coming: parts-specific flow actions
Built around your organization.
- Everything in Scale
- Custom integrations built and maintained for you: ERP, DMS and your own systems
- Custom workflows and development
- Implementation and migration done for you
- Unlimited locations
- Dedicated infrastructure available (quoted)
- Net-30 invoicing
- A direct relationship with the team building your platform
- Coming: priority lanes (your updates never wait behind other stores, faster repricing, priority alerts)
- Coming: multi-brand
- Coming: white-label mobile app, included
The math on a real dealer: a mid-size OPE dealership was paying $27,556/year for the pieced-together version (Magento hosting, a repricer, ASIN tools, a wannabe-PIM) with no real PIM, no SEO stack, no email platform. On ILLUMA, that same operation runs for a fraction, with more capability, on one bill.
Plan dials
What Each Plan Unlocks
Want the exhaustive, feature-by-feature breakdown? See the full feature matrix →
Included With Every Store Plan
The stuff Shopify makes you buy an app for, built in. B2B, automation and marketplaces grow with your plan.
Automated Sales Tax
Stripe Tax built in. Replaces Avalara / TaxJar ($500–1,000+/mo).
B2B Basics
Customer accounts, tax-exemption certificates and a customer price group. Tiered pricing and price lists grow with your plan, and net terms are coming.
Built-In Automation
Stock sync, ShipStation pushes and in-app alerts run on their own. Build your own flows from Lean up.
Merchandising Basics
Wishlist, abandoned-cart recovery, promotions and discount codes, related products. A paid Shopify app for each. Gift cards coming soon.
Google Shopping + SEO + AI Discoverability
Native feed and search built in. Replaces 2–3 Shopify apps.
One Product Record
One record feeds your website, Google, and every marketplace you add. Replaces a channel app per marketplace.
Order-Loss Recovery + Central Inventory
Every paid order captured; inventory synced across channels and locations. Replaces custom dev.
ShipStation Integration
Paid orders go to ShipStation automatically. Buy, print and void shipping labels right from the order page.
QuickBooks Online
Sales, refunds, Stripe payouts and fees post to QuickBooks Online, with a preview first. Included from Store up.
Payment Processing: Same Rates on Every Plan
| Cards & digital wallets (Visa, Mastercard, Amex, Discover · Apple Pay · Google Pay · Link) | 2.9% + 30¢ |
| Buy Now, Pay Later (Affirm · Klarna · Afterpay · Zip) | ~6% + 30¢ at provider cost |
| International cards | +1.5% card-network cross-border fee, passed through |
Same rate on every ILLUMA COM plan. No monthly gateway fee, no extra platform transaction fee, and Amex costs no more. BNPL and international are passed through at cost. Paid out directly to your bank by Stripe.
Getting Started
Come in at whatever level fits, self-serve or fully done-for-you.
Free Start: $0
Self-serve, load your own catalog, month-to-month. (Hand-provisioned today; self-serve signup on the roadmap.)
Starter Setup: $500
~25 products loaded, 1–2 channels, template site, ~25 AI descriptions, basic SEO.
Standard Onboarding: $1,500–3,000
Channels set up, catalog loaded, site build.
Full Build (Done-For-You): $5,000–15,000
Top-to-bottom: full catalog + descriptions, all platforms.
Custom / Enterprise: $15k–100k+
Custom integrations, migrations and multi-location builds, quoted.
Add-Ons & Upsells
Apex Repricer: $299/mo
Standalone or higher SKU tier (or just bump your plan).
Ad Management: $500–1,500/mo or % of spend
Services retainer.
White-Label Mobile App: $149–199/mo
Coming soon. iOS + Android, included at Enterprise.
FBA Reimbursement Recovery: 25% of recovered
Coming soon. No monthly fee: we only get paid when you do.
Extra Channels / Locations / Capacity
Metered tier bumps as you grow.
Common Questions
Not Sure Which Plan Fits?
Tell us your catalog size and channels and we'll point you to the right tier. No pressure, no 47-step sales process.
Talk to Us