Put the parts and equipment you stock on your own website, Google Shopping and the marketplaces, and run every order from one place.

Built for equipment dealers, parts sellers and specialty retailers. Store plans from $149/month, with a team behind you when you need more.

Amazon
eBay
Walmart
Google Shopping
Your own website
Built-in AI writing
AI background removal
Drop shippingEDI with distributors
Amazon repricing
In-store pickup
Call to order
Promo codes
Abandoned cart emails
Apple Pay & Google Pay
Business price lists
Tax-exempt accounts
ShipStation labels
Ship-by dates
Multi-location stock
FBA inventory
Bin locations
Purchase orders
Returns
Parts diagrams
Fitment lookup
Bulk import
Sales tax
Profit reporting
QuickBooks
Stripe payments
Google reviews
Page builder

Get Found on Google

Your in-stock parts show up when shoppers search.

Sell on Amazon, eBay & Walmart

One product record feeds your site and every marketplace.

Sell What You Don't Stock

List your distributors' catalogs next to your own. Orders go straight to them, and we set up the connection.

Keep It Connected

Sell online, on marketplaces or at the counter, and your stock stays in step.

Your Parts Are Already Paid For.

Put the shelves behind your counter in front of buyers everywhere, for pickup or shipping anywhere in the country.

Parts Are Just the Beginning.

Sell equipment, accessories, apparel and consumables from the same catalog and the same orders.

From a $5 part to a $25,000 machine.

Outdoor Power Equipment

Powersports

Agriculture & Tractors

Automotive Parts & Performance

Marine

Golf & Turf

Industrial & Equipment

Specialty Dealers

Built In, Not Bolted On

Marketplaces, drop shipping, repricing, shipping and accounting on one system. No stack of apps to pay for.

Amazon, Built In

List, keep stock in step and see Amazon orders next to your own.

eBay, Built In

List in bulk with item details filled in for you.

Drop Shipping

Sell your distributors' catalogs and send each order to the right one.

Amazon Repricing

Win the Buy Box without dropping below the floor you set.

One Catalog

Specs, images and fitment in one place, feeding every channel.

Orders and Shipping

Every order in one list. Buy and print ShipStation labels right there.

Inventory Everywhere

One stock count across your stores, warehouse and every channel.

Parts Tools

Parts diagrams, fitment lookup and superseded part numbers.

Books That Balance

Sales, refunds, payouts and fees post to QuickBooks Online, with a preview first.

AI That Works From Your Data

Built-in AI that writes from your specs, attributes and the PDF manuals on your products, not from guesses. No copying into ChatGPT and pasting back.

Write It

Descriptions, feature bullets, FAQs and SEO titles, written from your own specs and manuals.

Fill It In

Missing specs filled in, messy titles cleaned up and products sorted into your categories.

Picture It

Background removal, clean white-background product photos and sharper images, in bulk.

Approve It

Every change waits for your OK. Nothing goes live until you say so.

Optional, always. Pay only for what you run, or never use it.

Three Ways to Work With Us

Start with one. Add more anytime.

Add Our Team

Marketing, ads and design, from your website to flyers, postcards and in-store displays. Use us as much or as little as you need.

Start With the Platform

Your store, Google Shopping and marketplaces on one system, set up for you. From $149/month.

Connect Everything

Moving off Magento or Shopify? We move your store and keep your old links working. Like the storefront you already have? Talk to us about running everything behind it on ILLUMA. We build the integrations.

How It Works

1
STEP 1

We Set You Up

Tell us about your business. We configure everything and move your products over.

2
STEP 2

You Run Your Store

Add products, check orders, update stock. If you can use email, you can use this.

3
STEP 3

You Get Paid

Stripe pays you out directly to your bank.

4
STEP 4

We're Here When You Need Us

A real team that answers. No chatbots.

Questions? Good.

Shopify is built for everyone. ILLUMA COM is built for dealers, with parts diagrams, fitment, distributor catalogs and marketplaces built in, not bought as monthly apps.
Store plans start at $149/month. No hidden fees and no percentage of your sales on top of card processing (2.9% + 30¢ on every plan). Marketing, design and integrations are quoted when you want them.
No. It's built in for when you want it: it writes from your own product data, nothing publishes until you approve it, and you only pay for what you run. Plenty of dealers never touch it.
Yes. We move your products, images and old links from Shopify, Magento, BigCommerce, WooCommerce and others.
We do that too. Plans with a marketplace start at $249/month.

Ready to Build Something?

Start with the platform. Add marketing, design or integrations when you need them.

Book a Call