Marketing & Analytics
Measure everything that happens on your storefront and feed it back to Google, Meta, and Reddit — analytics, consent, conversion tracking, and attribution, provisioned for you in one click.
Marketing & Analytics — OverviewWhat ILLUMA measures on your storefront, where that data goes, and why it arrives more complete than a typical setup.Connect Google Analytics & Tag ManagerOne-time setup: authorize your Google account, then provision your analytics stack in a single click.What Gets TrackedEvery event your storefront reports, what each one means, and the product detail carried with it.Cookie Consent & PrivacyHow the cookie banner works, the three consent postures, and how to choose the right one for your market.Google Ads Conversion TrackingReport sales and leads directly to Google Ads with the ad click attached, so Smart Bidding has something real to optimize toward.Meta & Reddit PixelsAdd Facebook/Instagram and Reddit tracking with matching ecommerce events — paste an ID, re-provision, done.Traffic Sources & AttributionHow visitors are credited to the ad, search, or link that brought them — and how that credit survives weeks until they buy.Verify Your Tracking WorksConfirm data is genuinely reaching Analytics — and why a healthy-looking tag container doesn't prove it.Unlock Your Data in GA4Your storefront sends far more product detail than Analytics shows by default — a one-time setup makes it all reportable.Promotions overviewWhat the promotions engine can do — discount types, targeting, guardrails, and how codes behave at checkout.Creating a promotionA field-by-field walkthrough of the promotion form — discount, conditions, usage limits, and the dealer-wide guardrails card.Targeting rulesScope a promotion to specific products, categories, brands, or tags — and carve out exclusions that always win.Margin protectionSet a margin floor so no promotion can discount a product below the profit you're willing to accept — trim or reject automatically.Signup popupThe account-signup popup: offer a personal coupon, capture newsletter opt-ins, and control exactly when and how often it appears.Welcome emailsThe two emails every popup signup receives — and how to customize them in the template editor.Troubleshooting & FAQWhy a code won't apply, why the popup isn't showing, and answers to the questions dealers actually ask.