Pricing & Repricing

Win the Buy Box at the highest profitable price. The Apex Repricer adjusts your marketplace prices in real time, bounded by your true margin.

Apex Repricer — OverviewWhat the Apex Repricer does and why it wins more profit, not just the lowest price.Setting Up Apex RepricerTurn on the repricer, configure costs, create a strategy, and go live safely.Pricing StrategiesStrategy engines, competitor filters, targeted rules, guardrails, and what happens in unwinnable markets.Costs, Floors & Per-SKU OverridesWhere the floor and ceiling come from — costs, shipping, Amazon fees — and every per-SKU override.Business (B2B) PricingAmazon Business base price and quantity tiers, repriced in lockstep with your consumer price.Price Verification & HealthHow Apex confirms every price actually lands on Amazon, what Diverged and Parked mean, and what to do.