This is the flagship automation: paid orders push to ShipStation automatically, you (or your warehouse) print labels, and tracking flows back to the originating channel and the customer — with zero manual data entry.

ℹ️ Before you start: you’ll need a ShipStation account and its API key and secret (ShipStation → Settings → Account → API Settings → API Keys). Have at least one paid test order available so you can verify end to end.

How the integration works

Order paid ─▶ Flow ─▶ ShipStation ─▶ Label printed ─▶ Tracking
   (any        (push)    (fulfillment)                  │
   channel)                                              ▼
        ▲                                        pushed back to
        └───── channel + customer ◀──────── the channel
  • Outbound: paid orders are pushed to ShipStation as shippable orders.
  • Inbound: when a shipment is created in ShipStation, its tracking number flows back, marking the order shipped and notifying the buyer.

1. Connect ShipStation

  1. Open the integration — go to Flows → ShipStation (or Settings → Integrations → ShipStation) and click Connect.
  2. Enter your API credentials — paste the API key and API secret from ShipStation’s API Settings.
  3. Confirm the connection — the status changes to Connected and a test call verifies your credentials.

ShipStation organizes orders into stores. Mapping each sales channel to a ShipStation store keeps Amazon, eBay, and Walmart orders cleanly separated and lets tracking route back to the correct channel.

  1. In the ShipStation integration, open Store mapping.
  2. For each connected channel, pick the ShipStation store that should receive its orders.
  3. Save. Unmapped channels fall back to a default store.

💡 Tip: If you only sell on one channel, a single default store is fine — revisit mapping when you add a second channel.

3. Build the auto-fulfillment flow

  1. Create a new flow — go to Flows → New flow (or start from the ShipStation template).
  2. Set the trigger — choose Order paid so orders push the moment payment is confirmed.
  3. Add conditions (optional) — filter by channel or value, or leave empty to push every paid order.
  4. Add the action — add Push to ShipStation. Optionally add a notify action.
  5. Run it in shadow mode and check the run history.
  6. Go live — set the flow to Active.
on: order.paid
when:
  channel: amazon          # optional — omit to push all channels
do:
  - shipstation.push
  - notify.send:
      to: fulfillment-team

4. Verify end to end

  1. Trigger a real (paid) order.
  2. Confirm it appears in the correct ShipStation store within a minute or two.
  3. Create a label in ShipStation as usual.
  4. Back in the platform, the order should flip to Shipped with the tracking number, and the channel/customer should be notified.

✅ When tracking appears on the order automatically after you print a label, the loop is closed — every future paid order now flows through without a human.

Inbound dead-letters

If ShipStation sends an update the platform can’t match to an order, it’s captured as a dead-letter in the ShipStation Activity tab rather than dropped. Review it periodically — usually a store-mapping or SKU issue.

Troubleshooting

Symptom Likely cause Fix
Orders not appearing in ShipStation Flow inactive or still in shadow Set the flow to Active
Orders in the wrong store Store mapping missing/incorrect Fix store mapping
Tracking not syncing back Inbound update couldn’t match the order Check the Activity tab for dead-letters
“Connection failed” Wrong/revoked API keys Re-enter credentials from ShipStation API Settings