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This is the fastest path through the whole system. In about 15 minutes you’ll add a product, connect a sales channel, and set up automation so orders flow in and out without manual work.

💡 Tip: Have your marketplace login and your ShipStation API keys handy before you start — those are the only things you can’t create from inside the app.

1. Add your first product

  1. Open the catalog — go to Catalog → Products and click New product.
  2. Fill in the essentials — title, SKU, price, and quantity. Keep the SKU stable.
  3. Save — your product is now ready to list. See Products.

2. Connect a sales channel

  1. Go to Channels and pick a marketplace.
  2. Authorize — follow the connection flow. See Amazon, eBay, Walmart.
  3. Map your product to a listing so inventory and price stay in sync — see Listing mapping.

3. Turn on order automation

Instead of manually moving each order to your shipping tool, a flow does it the instant an order is paid.

  1. Open Flows and click New flow (or start from a template).
  2. Pick a trigger — choose Order paid.
  3. Add an action — add Push to ShipStation. Full guide: ShipStation.
  4. Activate — set the flow to Active. From now on, paid orders route themselves.

✅ That’s the whole loop: product → listing → order → automated fulfillment.

Next steps