Apex manages your Amazon Business pricing alongside consumer pricing: a business base price plus your quantity-break tiers, submitted together with the consumer price in a single update — so the two can never drift out of sync.
What it does
- Business base price — derived from the consumer decision, bounded by its own floor.
- Quantity tiers — your quantity breaks, each bounded by the tier floor, and always monotonic: a bigger quantity never costs more per unit.
- Competitive B2B — Apex reacts to business offer-change events too. When business competition moves — a rival’s business price or their quantity discounts — your business base and tiers reprice, independent of the consumer lane.
B2B floors
In the strategy’s B2B section:
- B2B floor margin % — a margin floor of its own for business prices. Leave it unset and business prices inherit the consumer floor margin.
- Tiers below MAP — optionally allow quantity tiers to price below MAP (business quotes aren’t advertised prices). The margin floor and any hand-set per-SKU Min still apply. Off by default.
Where you see it
- The product’s Amazon channel card shows the current business base price and tiers.
- The Repricer Status decision feed shows B2B decisions alongside consumer ones.
ℹ️ Note: B2B pricing rides the SKU’s normal assignment — assign the SKU to a B2B-enabled strategy and both lanes are managed together. There is nothing separate to opt into per SKU.
See also: Pricing Strategies · Costs, Floors & Overrides