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rocket_launch Getting Started
  • Introduction
  • Quickstart
  • Core Concepts
  • Account Setup
inventory_2 Catalog
  • Products
  • Categories
  • Brands
  • Attributes
  • Variants
  • Bulk Import
warehouse Vendors & Supply
  • Vendors Overview
  • Adding a Vendor
  • Vendor Connections
  • Product Feeds
  • Spreadsheet Uploads
  • The Review Queue
  • Inventory Feeds
  • Vendor Categories
  • Enrichment & Content Feeds
  • Sending Purchase Orders
  • Troubleshooting Vendor Feeds
hub Channels
  • Channel Hub overview
  • How listings work: assign, publish & status
  • Listing your catalog: bulk actions
  • Syncing inventory, price & product data
  • Connect Google Shopping
  • Connect Amazon
  • Connect eBay
  • Connect Walmart
  • Listing mapping & importing existing listings
  • Troubleshooting listings & sync
shopping_cart Orders
  • Order Lifecycle
  • Managing Orders
  • Returns & Refunds
account_tree Flows & Automation
  • Flow Basics
  • Triggers & Actions
  • ShipStation Setup
  • Flow Recipes
local_shipping Fulfillment & Shipping
  • Fulfillment Overview
  • Shipping Rates
  • Labels & Tracking
settings Settings & Admin
  • Team & Roles
  • Billing
  • Roles & permissions
  • Integrations & Locations
  • API Keys
price_change Pricing & Repricing
  • Apex Repricer — Overview
  • Setting Up Apex Repricer
  • Pricing Strategies
  • Costs, Floors & Per-SKU Overrides
  • Business (B2B) Pricing
  • Price Verification & Health
tune Your Workspace
  • Customizing tables
  • Saved views & filters
  • Your sidebar & startup tabs
  • My Preferences
dashboard_customize Website Builder
  • Website Builder overview
  • Opening the editor
  • The editor layout
  • Adding & arranging blocks
  • Editing block content
  • Image controls — Fit & Focal Point
  • Appearance & Theme Overrides
  • Saving & publishing
  • Block library
  • Blocks — Core & Media
  • Blocks — Content
  • Blocks — Advanced
  • Blocks — Ecommerce & Product
  • Blocks — Parts
palette Theme & Branding
  • How theming works
  • Colors
  • Typography
  • Spacing & layout
  • Buttons, cards & inputs
  • Header
  • Footer
  • Hero & CTA defaults
  • Custom CSS & fonts
  • Animations
  • Per-block overrides
campaign Marketing & Analytics
  • Marketing & Analytics — Overview
  • Connect Google Analytics & Tag Manager
  • What Gets Tracked
  • Cookie Consent & Privacy
  • Google Ads Conversion Tracking
  • Meta & Reddit Pixels
  • Traffic Sources & Attribution
  • Verify Your Tracking Works
  • Unlock Your Data in GA4
  • Promotions overview
  • Creating a promotion
  • Targeting rules
  • Margin protection
  • Signup popup
  • Welcome emails
  • Troubleshooting & FAQ
Docs/Theme & Branding
palette

Theme & Branding

Make the storefront yours — colors, fonts, spacing, header, footer, and every theme setting, plus how per-block overrides work.

How theming worksThe theme paints your whole storefront from one set of settings — here's the cascade and light/dark.ColorsBrand, surface, text, and status colors — and how light/dark and logo backdrops work.TypographyFonts, sizes, weights, line heights, and per-heading styles.Spacing & layoutSection rhythm, the spacing scale, border radius, and content widths.Buttons, cards & inputsComponent styling — button/input/card shape and padding, shadows, and animations.HeaderLayout, logo, navigation, the transparent-over-hero mode, and scroll behavior.FooterFooter background, logo, the column builder, payment icons, and the bottom bar.Hero & CTA defaultsSite-wide defaults for hero blocks, the CTA gradient, and the hero form card.Custom CSS & fontsLoad your own fonts and add custom CSS for anything the settings don't cover.AnimationsSet the site-wide feel of motion: how sections reveal on scroll, how cards react on hover, and the switches that turn it all off.Per-block overridesMake one section deviate from the global theme without changing the rest of the site.
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