A product is a single item in your catalog. This page covers every field and the practices that keep your data clean enough to sync to every channel.

Creating a product

1. Open the catalog — go to Catalog → Products and click New product.
2. Enter core details — fill in the required fields below, then save.
3. Publish — set the product’s status to active so it’s eligible to list.

Field reference

Field	Required	Notes
Title	Yes	The product name shoppers see.
SKU	Yes	Your internal identifier. Must be unique and stable.
Price	Yes	The base price. Channels can override per-listing.
Quantity	Yes	On-hand inventory. Syncs to channels to prevent overselling.
Brand	No	Links to a brand.
Category	No	Links to a category.
Attributes	No	Structured properties — see Attributes.
Media	No	Images and video. Most channels require at least one image.

⚠️ Warning: Never recycle a SKU. Once a SKU is mapped to a listing and has order history, changing or reusing it breaks inventory sync. Retire discontinued SKUs instead.

SKUs done right

• Use a consistent pattern (e.g. BRAND-MODEL-VARIANT).
• Keep them human-readable so they’re easy to scan on a packing slip.
• One SKU = one physical item. Use variants for size/color.

Next

• Group products → Categories
• Add size/color options → Variants
• Load many at once → Bulk import