Promotions let you offer discount codes on your storefront — a percentage off, a dollar amount off, or free shipping — with precise control over which products qualify, who can redeem, and how deep the discount can cut into your margin. You manage everything from one place, and every redemption is recorded against the order for accurate margin reporting.
🖼️ [SCREENSHOT: Promotions list page with several active promotions — Dashboard → Marketing → Promotions]
Where to find it
In the dashboard sidebar under GROWTH → Marketing:
- Promotions — discount codes (
/dashboard/dealer/marketing/promotions) - Signup Popups — the account-signup popup that mints personal welcome codes (see Signup popup)
ℹ️ Note: These menu items are permission-gated. If a team member can’t see them, their role needs the Promotions / Popups capability — see Roles & permissions.
What a promotion can do
| Capability | Options |
|---|---|
| Discount type | Percentage off · Fixed amount off · Free shipping |
| Applies to | Whole order · Specific products · Shipping only |
| Product targeting | Include by product, category, brand, or tag; exclude specific products. See Targeting rules |
| Conditions | Minimum spend, minimum quantity, start/end dates, skip items already on sale |
| Usage limits | Total redemptions cap, per-customer cap |
| Margin protection | Dealer-wide margin floor with per-promotion overrides — trim or reject discounts that would cut too deep. See Margin protection |
How codes behave at checkout
- Shoppers enter the code in the cart or at checkout. The discount line appears immediately and the order total updates before payment.
- One code per order. Entering a second code replaces the first — codes never stack.
- Codes are stored in ALL CAPS; the shopper can type them in any case.
- The discount is calculated server-side on the live cart — prices, targeting, limits, and margin floors are re-checked at payment time, so an expired or exhausted code can’t slip through a stale browser tab.
- Tax is calculated on the discounted amounts.
- Each line item on the order records its share of the discount, so margin reports stay accurate per product.
🖼️ [SCREENSHOT: Storefront cart with a promo code applied showing the discount line — storefront cart page]
Two kinds of codes
Shared codes are the ones you create by hand — SPRING10, printed on a flyer or sent in a campaign. Anyone with the code can use it (subject to your limits).
Personal welcome codes are minted automatically by the Signup popup — each new customer gets a unique, single-use code locked to their account. Even if it’s shared, nobody else can redeem it. These appear in your promotions data but you don’t create them by hand.
Quick glossary
| Term | Meaning |
|---|---|
| Code | What the shopper types at checkout. Saved in ALL CAPS |
| Target | What the discount applies against: the whole order, matching line items, or shipping |
| Margin floor | The minimum gross margin a discounted line may fall to |
| Never-discount | A per-product flag (Exclude from promotions on the product page) that keeps an item at full price through every promotion |
| Usage | Redemption count, shown on each promotion’s edit page |
Next: Creating a promotion.